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28 Newbury Street

28 Newbury Street is a full-building flagship store location on Boston’s most exclusive high-street block.  A true rarity, this “double-wide" property offers an opportunity for a luxury brand to create a full retail “maison.”  28 Newbury Street  was previously occupied by Gap’s signature brand, Banana Republic, for 20 years prior to being transformed into Cartier’s New England flagship mansion in 2018.


Newbury Street’s Exclusive First Block, Back Bay

Project Size

+/- 19,140 sq ft of ultra-luxury retail space

Client Partners

ASG Equities

Roles and Responsibilities

  • Off-market sales acquisition representing buyer
  • Asset analysis and place-making strategy
  • Retail pre-construction and space planning analysis
  • Merchandising plan creation for retail and amenity lease up
  • Retail lease transaction services